Marketing for Luthiers
If you want to turn your passion for lutherie into a successful business, then this course is for you! Marketing expert, Drew Boyd, teaches people and corporations around the world how to be successful in marketing their goods and services. In this course he shares his expertise and years of marketing experience with luthiers.
Buy Now $197.00 34 Lessons 2:07:55
Free Videos
About This Course
Welcome to the Robert O'Brien Online Marketing for Luthiers Course. In this course, Robert invites marketing expert, Drew Boyd, to teach luthiers how to be a successful business.
It is fun to build instruments! However, if you want to keep up your passion for lutherie for the the long term then you must learn how to capitalize on your efforts. Most folks are able to build an instrument. Fewer people are able to apply a finish to that instrument and still fewer people yet can sell the instrument. Learn what it takes to make your lutherie business successful!
Learn about:
- Setting goals
- How to make a budget
- Branding
- Product types and positioning
- Pricing
- Discounting
- Websites
- Advertising
- Distribution
Please read the FAQ page before beginning. To begin just register/login and purchase the video lessons. You may then either stream or download the videos.
Took the course. Very interesting! Lot to process especially for a complete "non businessman" like me! The pricing session is very interesting! Mitch in France