Marketing for Luthiers

If you want to turn your passion for lutherie into a successful business, then this course is for you! Marketing expert, Drew Boyd, teaches people and corporations around the world how to be successful in marketing their goods and services. In this course he shares his expertise and years of marketing experience with luthiers.

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About This Course

Welcome to the Robert O'Brien Online Marketing for Luthiers Course. In this course, Robert invites marketing expert, Drew Boyd, to teach luthiers how to be a successful business.

It is fun to build instruments! However, if you want to keep up your passion for lutherie for the the long term then you must learn how to capitalize on your efforts. Most folks are able to build an instrument. Fewer people are able to apply a finish to that instrument and still fewer people yet can sell the instrument. Learn what it takes to make your lutherie business successful!

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Please read the FAQ page before beginning. To begin just register/login and purchase the video lessons. You may then either stream or download the videos.

Took the course. Very interesting! Lot to process especially for a complete "non businessman" like me! The pricing session is very interesting! Mitch in France
Chapter 1 • Welcome
4:47
Lesson 1: Introduction 1:40
Lesson 2: Welcome 3:07
Chapter 2 • Start With A Plan
15:05
Lesson 1: What Is Your Business Model? 3:40
Lesson 2: Developing Your Team 3:53
Lesson 3: Setting Your Goals 3:42
Lesson 4: Budget 3:50
Chapter 3 • Creating Your Brand
19:56
Lesson 1: What Is A Brand? 4:23
Lesson 2: Brand Name 4:07
Lesson 3: Brand Identity 3:48
Lesson 4: Guitar Features 3:20
Lesson 5: Support a Cause 4:18
Chapter 4 • Develop Your Strategy
14:28
Lesson 1: Strategy 2:57
Lesson 2: Target Audience 3:17
Lesson 3: Positioning 3:51
Lesson 4: Examples 4:23
Chapter 5 • Develop Your Product Offering
15:46
Lesson 1: Project Types 4:25
Lesson 2: Services 3:20
Lesson 3: Naming 4:21
Lesson 4: Accessories 3:40
Chapter 6 • Pricing Your Guitars
18:26
Lesson 1: Pricing Principles 3:51
Lesson 2: Price Range 3:57
Lesson 3: Price Tiers 3:46
Lesson 4: Discounting 3:54
Lesson 5: Communicate Pricing 2:58
Chapter 7 • Communicate To Create Awareness And Demand
25:19
Lesson 1: Website 3:42
Lesson 2: Website Examples 5:21
Lesson 3: Direct Email 3:42
Lesson 4: Advertising and PR 4:08
Lesson 5: Social Media 4:33
Lesson 6: Photography 3:53
Chapter 8 • Distributing And Selling Your Products
12:18
Lesson 1: Direct Distribution 4:02
Lesson 2: Retail Distribution 4:21
Lesson 3: Online Distribution 3:55
Chapter 9 • Next Steps
1:50
Lesson 1: Closing 1:50